Ikea (He)art Scanner: Because You Deserve It

Chronicle by Camille Reynaud

Summary

Medical imaging technology is being used outside its usual context, incorporated not just to artistic but also commercial research. The (HE)ART SCANNER developed by Ikea Company illustrates how neuro-marketing is going astray—using neuroscience to decipher what goes on inside the consumer’s brain.

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Younes Baba Ali, art et activisme en Belgique
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Art et engagement. Une enquête en Belgique

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